Palmetto · Manatee County

Web design & SEO for Palmetto, on the numbers.

Palmetto is a working Manatee River city whose economy grew from fruit-and-vegetable packing and shipping, with the metro's lowest self-employment rate — a wage-and-salary town.

Calm riverfront water beside a small Florida town at golden hourPhoto: Phyllis Lilienthal / Pexels

Palmetto by the numbers

US Census ACS 2024 five-year estimates. Sourced in full below.

Population
13,588
Median age
49.8
Median household income
$62,621
Median home value
$313,400
Owner-occupied
68.8%
Broadband access
89.7%
Self-employed
9.7%
Seasonal housing
21.2%
Median year built
1983

What the data says about building here

Palmetto is a wage-and-salary town, and the numbers say so plainly: 9.7% self-employment, the lowest rate anywhere in the metro. People here work for employers more than they run their own shops — a different customer, and a different competitive set, than the founder-heavy keys to the south.

It is also Manatee County's affordable side of the river: a $62,621 median household income against a $313,400 median home value. Add 21.2% seasonal housing and you get a mix of year-round working households and part-time riverfront owners.

Broadband reaches 89.7% of households — a few points behind the affluent islands — and the county base behind Palmetto is Manatee's 11,176 establishments and $6.17B in annual payroll (CBP 2023), including 1,446 construction firms.

The Manatee County business base

Palmetto's market sits inside Manatee County's 11,176 employer establishments and $6.17B in annual payroll (County Business Patterns 2023). 1,446 of those are construction firms employing about 9,998 people, alongside 1,375 professional-services firms — the businesses most likely to need a site that earns the phone call.

What we build for Palmetto businesses

Run a business in Palmetto? Tell us about it through the form. You'll get a plain answer on scope, price, and fit — and the standing disclosure that we're a Campbell Digital Studio brand in Daphne, Alabama, with no Palmetto office.

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