Sarasota Web DesignsSarasota · Sarasota County
Web design & SEO for Sarasota, on the numbers.
Sarasota is the metro's arts-and-culture capital — the Ringling Museum's city — with an economy rooted in tourism, healthcare, education, and real estate.
Photo: Jeffrey Eisen / PexelsSarasota by the numbers
US Census ACS 2024 five-year estimates. Sourced in full below.
- Population
- 56,970
- Median age
- 48.2
- Median household income
- $72,105
- Median home value
- $463,000
- Owner-occupied
- 57.5%
- Broadband access
- 90.2%
- Self-employed
- 16.5%
- Seasonal housing
- 14.5%
- Median year built
- 1976
What the data says about building here
Start with tenure. Sarasota is the most renter-heavy market in its namesake county — just 57.5% of homes are owner-occupied, so roughly four in ten households rent. A business selling here is often selling to renters and landlords, not only to the settled long-term homeowner most templates assume.
The housing itself is old for Florida: the median Sarasota home was built in 1976. Half a century of aging roofs, systems, and layouts is why remodel and home-service demand runs deep here — and why a contractor's site has to speak to repair-and-update work, not just new construction.
It is also an online, self-directed market: broadband reaches 90.2% of households and 16.5% of the workforce is self-employed. Behind all of it sits Sarasota County's base of 15,989 employer establishments and $9.05B in annual payroll (CBP 2023), 2,126 of them construction firms.
The Sarasota County business base
Sarasota's market sits inside Sarasota County's 15,989 employer establishments and $9.05B in annual payroll (County Business Patterns 2023). 2,126 of those are construction firms employing about 15,830 people, alongside 2,199 professional-services firms — the businesses most likely to need a site that earns the phone call.
What we build for Sarasota businesses
Run a business in Sarasota? Tell us about it through the form. You'll get a plain answer on scope, price, and fit — and the standing disclosure that we're a Campbell Digital Studio brand in Daphne, Alabama, with no Sarasota office.
Start with the form